Identity fraud is not only the number one concern for the e-tailer, but also for the consumer fearing theft of their identity. Equifax's PayNet Secure™ addresses the concerns and fears of web merchants and Internet shoppers by authenticating the shopper's identity before payment is authorised. Utilising eIDverifier™, Equifax Secure's industry-leading authentication engine, PayNet Secure provides you and your on-line shoppers a quick, efficient and secure shopping experience. Authenticating identity is only half the challenge with on-line shopping. Payment processing is the other. Fifty percent of all consumers dislike sending credit card information over the Internet. Another 34% prefer cheque, electronic cash, or debit cards when purchasing on-line. Equifax Secure Ltd is currently deploying in the UK our PayNet Secure service.  Paynet Secure combines identity authentication with secure and risk-free payment processing. It effectively addresses identity fraud, consumer privacy concerns, security issues and limited payment options. With Equifax's PayNet Secure, you have a comprehensive e-payment solution leveraging Equifax's risk-management expertise and extensive consumer databases to authenticate and verify the identity of shoppers. ©2000 Equifax Secure. All Rights Reserved. E-commerce, with over 110,000 B2C web merchants, is the fastest growing segment of the  retail market. With the unique identity authentication and secure payment processing provided by PayNet Secure, you can confidently expand your business potential.