The cost of consumer identity fraud has a significant impact on e-commerce acceptance, expansion and profitability. Unlike in-person identity assessment, neither physical verification, nor photo identity matching is possible with Internet transactions. Using eIDverifier's™ remote authentication engine you can substantially reduce the impact of on-line fraud. Equifax Secure's eIDverifier™ remote authentication services provide heightened security in trust-based transactions. Using eIDverifier in conjunction with other Equifax Secure solutions provides an even higher level of security to those products. Fear of fraud and identity theft greatly inhibits Internet transactions. Firms using eIDverifier, our powerful on-line method for screening out fraud and verifying identity, protect themselves from related loss, and benefit from increased consumer confidence and brand recognition. By means of patent-pending, shared-secret technology, and backed by 100 years of Equifax reliability, eIDverifier will enable you to uncover potential fraud, identify valuable consumers, and increase site security. By authenticating persons before granting password or PIN access, you can be sure that the integrity of your information will not be compromised. Additionally, you will have greater knowledge of who your customers and prospects are, which enables you to link demographic and lifestyle characteristics to these consumers. This will help you increase your ability to conduct one-to-one marketing programs and truly personalise your message to consumers. ©2000 Equifax Secure. All Rights Reserved.   When risk exposure becomes unacceptable business suffers. Truly a two-edged sword, fraud can cause substantial loss to businesses through actual criminal acts, and by potential revenue loss due to consumer reluctance to risk their own information on-line. Our strategy is to provide safety, security, and privacy for Internet commerce transactions.